It’s a pretty important day. Especially for people who want to live a healthier lifestyle.

The third Thursday of every November is The Great American Smokeout® — an annual American Cancer Society event that encourages smokers to quit smoking for a day. Maybe even forever.

And while we’re not experts on the subject, we felt compelled to spread the word through a guy dressed up as a cigarette. Heck, we didn’t even get paid to do it.

So send this link to all your friends, particularly the folks who smoke. Or visit the the sites above for tips and other helpful information. It can only lead to healthier times.